Venus enables SoConnect to increase fibre coverage across London

Venus enables SoConnect to increase fibre coverage across London

The Challenge

Several years ago, SoConnect were experiencing delivery issues with their fibre supplier and heard, via the grapevine, that a building close to their London based client site was due to get their fibre leased lines and EFM installed at incredibly short notice. SoConnect did not believe this at first, but when they were delivered, SoConnect immediately saw the potential partnership opportunity this could bring. SoConnect did their research, found that the fibre supplier was Venus Business Communications and approached them directly.


Since SoConnect already had a client lined up waiting for a fibre leased line install, they could trial Venus immediately. The process ran smoothly and the short lead times were true. This was the start of the highly successful channel partnership between the two companies.


The Solution

Venus offer white labelled, on-net leased line with reduced lead times. Like many, SoConnect know that lead times are usually one of the most important factors when choosing a fibre supplier.

One of the reasons Venus is able to reduce their lead times is due to their London based support and provisioning teams. With their own field team based in the heart of their network they have great knowledge of the local area and can physically attend site surveys, allowing them to spot any potential issues which will impact the lead times.

However it is not just the impressive lead times that appeal to SoConnect, it is also Venus’ passion for service delivery and the genuine reassurance that the Venus team are always there to support clients. Gary Puddick, Sales and Operations Manager at SoConnect, states “Venus is very supportive with customer migration, they understand how tricky migrations can be. Venus is far more supportive than our other large suppliers and will go that extra mile to get the job done, such as working out of hours and weekends.

Project management is very organised, from day one of a new client engagement, our project management team instantly collaborates with Venus’ provisioning department. Additionally they have very clear communication structures so we always know what is going on. The provisioning team are engaged and it is always easy to access the Venus team. Venus gives clear guidelines on what needs to be done and when it will be delivered so we are able to set our clients’ expectations early on and run a smooth process at a very competitive speed.”

As part of the successful Venus partner programme, resellers are further supported by a plethora of options to ensure they gain new business and then have the tools to deliver outstanding service in their own right. Venus keeps up-to-date with industry developments allowing resellers to benefit too.


The Result

Thanks to the amazing fibre install lead times, SoConnect have seen a big increase in new business since partnering with Venus as they now have a very clear and strong USP. Puddick adds “Where Venus is on-net for London postcodes it is always a no brainer to use them as their lead times are outstanding.”

However it is not just the impressive lead times that have helped SoConnect increase their market share in a lucrative market miles away from their base. As Venus specialise in London fibre, they are able to offer very competitive prices. The Venus sales team continue to work closely with SoConnect to secure new tenders and are commercially flexible when needed to enable SoConnect to win even more business.

Since Venus provide SoConnect with a white label fibre service there needs to be strong trust between the two companies as SoConnect have their own reputation at stake. SoConnect find Venus very easy to work with compared to other suppliers and they will always do everything in their power to get things done. Puddick adds “Venus go over and above what is expected and as a result we have total confidence in our relationship with them.”

As a result of great lead times, competitive pricing and continuous customer support, SoConnect have expanded their footprint in central London and have increased their London client base by 15% over the past 18 months. Working with Venus gives them access to a new network with fast delivery and the back office support they need to build and sustain their base with confidence.

Contact Venus today to find out more

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