White City is booming!

White City is booming!

Soon become a mini-metropolis of 950 apartments, a new club and 50-room hotel from Soho House (complete with rooftop pool), as well as three refurbished TV studios and offices for BBC Worldwide and 300,000 other “creatives”. - what’s not to love?!

One of the reasons for this is geographical. While most brownfield or redundant industrial land is in south or east London, there was a swathe of backland (railway yards, storage facilities, power stations) stretching from Chelsea Creek up to Old Oak, following an old river course. This area is generously shot through with transport: the A40 and M4, a cluster of Tube and bus stations giving quick access to the West End, easy links to Heathrow and now Crossrail landing at Old Oak.

“Holland Park and Notting Hill are next to us, nice parts of Hammersmith are next to us,” says Paul Monaghan of AHMM Architects, which is helming the TV Centre development. “There are two Tube stations and the most successful shopping centre in Europe. It’s amazing it’s taken so long for this area to take off.”

Soho House’s Nick Jones says: “I feel strongly that the whole area will pop and change dramatically over the next few years. Just like Shoreditch used to be, White City was thought of as quite dodgy, but it’s changed. And when a building like the TV Centre becomes available, it’s hard to turn it down.”

White City and Shepherd’s Bush are full of texture and history. Not just the TV Centre and lost iconic buildings like Lime Grove Studios, White City Stadium (home to the 1908 London Olympics) and the vast 1920s Pavilion Cinema (which was hit by a flying bomb and is now the upmarket Dorsett hotel). There’s music venues Bush Hall and the 02 Shepherds Bush Empire, and the Bush Theatre, which is undergoing a major upgrade.

Read more: http://www.standard.co.uk/lifestyle/london-life/white-city-how-soho-house-the-bbc-and-the-london-creatives-are-helping-w12-get-its-mojo-back-a3330206.html

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